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'Law & Order: Special Victims Unit' Celebrates 25th Anniversary with Immersive 'Olivia Benson Plaza' March 14-15

Image courtesy of NBC

In celebration of the 25th anniversary of “Law & Order: Special Victims Unit,” NBC is transforming Rockefeller Plaza into Olivia Benson Plaza on March 14-15, paying homage to the iconic series that has proudly served audiences for over 25 years. The two-day experience is free and open to the public and will offer dedicated fans a chance to immerse themselves in the world of “Law & Order: Special Victims Unit.”  


Once inside Olivia Benson Plaza, fans will be treated to complimentary coffee and tea beverages at the Benson & Co. Coffee truck brewed in partnership with La Colombe. Each cup will honor the iconic characters of “Law & Order: SVU” and feature unique latte art to savor alongside the exciting atmosphere of the Plaza. At the Fan Shop, attendees can pick up SVU-themed friendship bracelets designed in collaboration with Little Words Project, with 25% of the proceeds from such purchases (excluding sales tax or VAT, if any) to benefit Mariska Hargitay’s Joyful Heart Foundation.


Olivia Benson Plaza will also feature an exclusive kiosk featuring a commemorative 25th anniversary newspaper and an exclusive limited edition T-shirt created with the Shop at NBC Studios and Wolf Entertainment. Throughout both days, fans will have the chance to participate in “Law & Order: Special Victims Unit” themed trivia, giveaways and unique photo moments onsite.  


WHEN: Thursday, March 14 and Friday, March 15, 10 AM - 6 PM ET  


WHERE: Olivia Benson Plaza - 30 Rockefeller Plaza, New York, NY 10112 (North Plaza)  


RSVP: Free and open to the public on a first-come, first-serve basis. A small queue will be available upon entry. The Law & Order: SVU 25th anniversary experience at ‘Olivia Benson Plaza’ was created by NBC in collaboration with NVE Experience Agency 


MORE: Follow Law & Order on social: Instagram, Twitter, #SVU25 



Created by Emmy Award-winning producer Dick Wolf, “Law & Order: Special Victims Unit” is the longest-running primetime drama in the history of American television. Now in its 25th anniversary season on NBC, this hard-hitting and emotional series chronicles the lives of the Special Victims Unit of the New York City Police Department, an elite squad of detectives who investigate crimes of sexual assault, child abuse and domestic violence. “Law & Order: Special Victims Unit” is produced by Universal Television, a division of Universal Studio Group, in association with Wolf Entertainment. 



Wolf Entertainment, led by Emmy®-winning television producer Dick Wolf, produces scripted and non-scripted content for all platforms. In conjunction with Universal Television (UTV), Wolf Entertainment produces NBC's award-winning "Law & Order: Special Victims Unit," the longest-running primetime scripted series on television, which is currently in its 25th season. The company also produces "Law & Order" (S23), "Law & Order: Organized Crime" (S4), "Chicago Fire" (S12), "Chicago PD" (S11) and "Chicago Med" (S9); CBS' "FBI" (S6), "FBI: Most Wanted (S5) and "FBI: International" (S3). These shows alone brought in over 75 million viewers across the 2022-23 season finales. Wolf Entertainment's upcoming half-hour drama "On Call' for Prime Video, marks the company's first streaming original. Wolf Entertainment also produced "Law & Order: Criminal Intent," which ran for 11 seasons on NBC and the Emmy-winning HBO film "Bury My Heart at Wounded Knee." In the non-scripted space, Wolf Entertainment produces NBC's LA Fire & Rescue," CBNC's "Blood and Money," and Oxygen's "Nightwatch," "Cold Justice," "Criminal Confessions" and "Murder for Hire." The company also produced the Academy Award-winning documentary "Twin Towers" and the Grammy-winning documentary about The Doors "When You're Strange." Wolf Entertainment has also released two scripted drama podcasts, "Hunted" and "Dark Woods," the latter is being developed as a scripted series with Universal Television. Over the past few years, Wolf Entertainment has accumulated over 1.2 million followers on TikTok and 1.3 billion social video views across platforms. You can find the latest news from Wolf Entertainment at



La Colombe is a leading coffee roaster in pursuit of excellent coffee for all since its inception in 1994. Through ethical trade with growers, advocating for equity, and empowering their communities, La Colombe continues to be a pioneer and raises the standards for outstanding quality coffee. The company is known for providing beloved signature blends, exceptional single-origin coffees, and the world’s first-ever textured canned cold latte. La Colombe owns and operates 32 cafés across Philadelphia, New York, Chicago, Boston, Los Angeles, Austin, and Washington, D.C.. La Colombe’s celebrated coffees are also available in cafés, hotels, restaurants and retailers worldwide. For more information on La Colombe, visit



Founded in 2013 by recent college graduate Adriana Carrig, from her parents' basement, Little Words Project creates handcrafted word bracelets with words of kindness and motivation. The brand has a cult following of loyal customers and boasts celebrity fans including Lizzo, Eva Longoria, Kourtney Kardashian, and more. In 2021, LWP opened its flagship location on Bleecker Street in Manhattan's West Village with plans to expand nationwide. In 2022, Little Words Project has raised over $150k for charity and continues its commitment to giving back through its Little Words, Big Impact initiative.



Founded by Law & Order: SVU actor, director, producer and advocate Mariska Hargitay, the Joyful Heart Foundation has been a leading national organization with a mission to transform society’s response to sexual assault, domestic violence, and child abuse, support survivors’ healing, and end this violence forever. Contact [and additional] information is available at:



The Shop at NBC Studios is home to exclusive merchandise from all your favorite NBC shows. Located in Rockefeller Center, guests can shop official apparel, accessories, and home goods from classic shows like “The Office” and “Law & Order,” late night favorites including “Saturday Night Live” and “The Tonight Show,” NBC News programs, and more. Learn more at: 




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