PUMPKIN SPICE SZN needed a PUMPKIN SPICE ANTHEM…and spooky-music hitmaking collective LVCRFT has obliged. Just in time for the lattes, candles and dog treats to hit the streets, LVCRFT has brewed this delicious anthem that you didn’t know you needed. Conjuring the hitmaking pens of horror pop core group members Evan “Kidd Bogart”, Amanda “MNDR” Warner, Peter Wade, and Trevis Romell, this hip-hop-pop banger summons nostalgic vibes for what can best be described as a mix between Ludacris, The Neptunes, and Jagged Edge, sprinkled with pumpkin spice dust. AUGTOBER will never be the same!!
What do “Teenage Dream”, “Halo”, “I Don’t Feel Like Dancin'”, “Bang Bang Bang”, “Levitating”, “SOS”, “Dynamite” and “Dark Horse” all have in common? They were all written by members of the Halloween-obsessed and spooky-music hitmaking collective, LVCRFT.
LVCRFT is the sinister spawn of spooky-obsessed hitmakers, responsible for crafting iconic records for the likes of Beyoncé, Rihanna, Katy Perry, Mark Ronson, Dua Lipa, Lizzo, and more. When they aren’t writing smashes for the living, they are creating a year-round supply of hook-filled ghoulish pop bops to shake and wake the dead, and undead, alike. With their mantra ‘Spooky Never Sleeps’, their music showcases the power of spooky to lift the spirits all year long.
Their 2019 debut album, This Is Halloween Volume 1, was touted by GQ as “a clear ancestor of iconic Halloween hits like ‘The Monster Mash’ & ‘Thriller!’”, Paper Magazine said of their 2020 album, The Sequel, “This musical coven of Hitmakers wrote a perfect Halloween album” and of their 2021 album, The Return, HorrorBuzz proclaimed “LVCRFT has cemented itself as the go-to-musical-coven for all things spooky and horror-pop music-related.”
The excitement around the project has yielded yearly paranormal partnerships with the likes of Netflix (Chilling Adventures of Sabrina and Adam Sandler’s Hubie Halloween), Tik Tok, Splice, Amazon, Pandora, Apple Music, Spotify, and Freeform, crafting the theme song to the network’s annual 31 Nights of Halloween programming, two years in a row. Last year’s campaign also boasted a national partnership with Spirit Halloween stores and SiriusXM, where they co-hosted a weekly Halloween show on Volume106.
Want more spooky? Visit https://www.lvcrft.net
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