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Lionsgate & AREA15 Announce JOHN WICK EXPERIENCE: Immersive Neo-Noir Experience Coming to Vegas


A rendering that shows the John WIck Experience
John Wick Experience rendering | Credit: Lionsgate

Las Vegas prepares to welcome a dramatic new experience as the neo-noir world of John Wick arrives in The Neon City. Lionsgate is teaming up with AREA15, an immersive entertainment district located minutes from the Las Vegas Strip, to transport fans into the JOHN WICK EXPERIENCE, a new attraction slated to open later this year.


Franchise director Chad Stahelski and his team at 87Eleven Entertainment are collaborators on the project, making it a bona fide destination for fans. The experience is based on the billion-dollar John Wick motion picture franchise, which Stahelski also produces with Basil Iwanyk and Erica Lee at Thunder Road Films.


The JOHN WICK EXPERIENCE is an approximately 12,000-square-foot-ticketed attraction located on the AREA15 campus, a curated collection of best-in-class immersive experiences, interactive attractions, events, and entertainment. The new experience blends immersive theatre and highly themed cinematic environments to create an interactive journey that transcends reality. Guests step through the doors of the Las Vegas Continental and into the fantastical underworld of John Wick, where they navigate a high-stakes adventure as well as visit a themed bar and retail shop open to the general public.


Each group of guests will be tasked with specific missions, playing out in unique ways with characters, mythology, and iconography from the Wick universe. They may rub elbows with Continental staff, assassins, crime bosses, or other curious guests like themselves within the relative safety of the Continental, promising an authentic and compelling action-packed experience.


To bring audiences into the world of Wick, Lionsgate, and franchise director Chad Stahelski are working closely with Egan Productions, the producer of the experience. A leading creator of escapes, attractions, and live events, with more than 20 years of expertise in all aspects of production and operations, Egan previously collaborated with Lionsgate on The Official SAW Escape, which opened in 2018 and has been named Best Escape Room by USA Today, and Escape Blair Witch, which opened in 2021. Along with The Hunger Games: The Exhibition, the JOHN WICK EXPERIENCE marks Lionsgate's fourth Las Vegas attraction based on the studio's beloved IP.


"It's always gratifying to see people embrace your story and characters, whether on the big screen or with a fully immersive experience like this one," said Stahelski. "The Teams at Lionsgate, AREA15, and Egan really dive into this world, and I'm excited that fans will experience it live in Vegas."


"One of the things I love about the John Wick franchise is the idea that there's a whole world of alliances and vengeance hiding in plain sight - all converging within the worldwide locations of the Continental. This experience draws fans into that world like never before, and AREA15 is an ideal place for fans to live out the fantasy, action, and danger portrayed in the films," said Jenefer Brown, Executive Vice President & Head of Global Products and Experiences at Lionsgate.


"We are enormously proud Lionsgate selected AREA15 for the JOHN WICK EXPERIENCE, which elevates our growing roster of premier experiences yet again," said Winston Fisher, CEO, AREA15. "Now, we look forward to welcoming even more visitors and fans of the franchise. After all, you never know who you're going to meet in Las Vegas and, with this addition, it will be even more mysterious, intriguing, and mind-blowing."


"My entire team is thrilled to be working alongside Lionsgate to introduce yet another exciting attraction here in the entertainment capital of the world," said Jason Egan. "Combining our talents with the creative genius of the films and a world-class venue like AREA15 will make the JOHN WICK EXPERIENCE a can't miss destination for fans."


The launch of this experience comes as Lionsgate continues to expand the world of Wick, recently announcing a deal with Stahelski to assume creative oversight of the franchise across all multimedia platforms. In addition to the four hit films, the John Wick universe includes the television series The Continental: From the World of John Wick, one of Peacock's biggest original launches of 2023, and the upcoming spinoff film Ballerina, starring Ana de Armas.


For more information about the JOHN WICK EXPERIENCE, please visit www.JohnWickExperience.com and follow @JohnWickExperience on social media.


 

About Lionsgate

Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a more than 20,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.


About AREA15

AREA15, located minutes from the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Lost Spirits Distillery, Illuminarium, Dueling Axes, Five Iron Golf, Kaia Handroll, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, Virtualis VR and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Expanding across 20 acres in Las Vegas, AREA15 will soon welcome even more immersive destinations.


About Egan Productions Spanning multiple decades, Jason Egan and the immensely talented team at Egan Productions have developed, designed, launched and managed top-ranked attractions throughout a variety of industries, partnering with industry powerhouses such as Lionsgate, Warner Bros, MGM Resorts International, and more. From critically acclaimed haunted mega-attractions in the company’s home state of Nevada (The Official SAW Escape, Escape Blair Witch, Fright Dome Las Vegas, and more) to successful venues around the world in tourism magnets like Hong Kong and beyond, the multi-faceted team at Egan Productions approaches every project with a creative yet diverse plan for growth and longevity. In addition to being known for launching one-of-a-kind ventures, the team has excelled at turning attractions into truly immersive “experiences” that transport guests to a different world or seemingly onto the set of their favorite movie or show. For more information on Egan Productions, visit eganproductions.com.






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