Feb 6

Blumhouse's IMAGINARY Trailer: Childhood Innocence Turned Nightmare

A child looks at a stuffed bear while a menacing figure stands behind a door — Photo courtesy of Blumhouse

Today, Blumhouse dropped the first trailer for the upcoming horror film IMAGINARY FRIEND, arriving in theaters March 8, 2024.

From Blumhouse, the genre-defining masterminds behind Five Nights At Freddy's and M3GAN, comes an original horror that taps into the innocence of imaginary friends - and begs the question: Are they really figments of childhood imagination or is something more terrifying lying just beneath?

When Jessica (DeWanda Wise) moves back into her childhood home with her family, her youngest stepdaughter Alice (Pyper Braun) develops an eerie attachment to a stuffed bear named Chauncey she finds in the basement. Alice starts playing games with Chauncey that begin playful and become increasingly sinister. As Alice's behavior becomes more and more concerning, Jessica intervenes only to realize Chauncey is much more than the stuffed toy bear she believed him to be.

Writer/Director/Producer Jeff Wadlow states, "Not all imaginary friends are friendly... at least that's what the characters at the heart of IMAGINARY are about to find out. I love making films that play with the audience's perception of what is real and what is not, so a horror movie that explores the frightening possibilities of imaginary friends was the perfect sandbox for me to play in. I think the movie we made is filled with unexpected twists, big scares, and above all else, a ton of thrilling fun. DeWanda, Pyper, and Taegen, the characters at the center of our story, are not only believable as a blended family but a blast to watch as the tale unfolds. I think audiences are going to love watching them go toe to toe with Chauncey, our evil little bear. I promise, you'll never look at a Teddy the same way again."

IMAGINARY stars DeWanda Wise (Jurassic World Dominion), Tom Payne ("The Walking Dead"), Taegan Burns (The Mighty Ducks: Game Changers), Pyper Braun (Desperation Road), with Veronica Falcon ("Ozark"), and Betty Buckley (Split). The film is written/directed/produced by Jeff Wadlow (Truth or Dare, Fantasy Island).